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About Terakeet

Terakeet was founded in 2001 by Mac Cummings and Patrick Danial. Headquartered in Syracuse, New York, it began as a voice and speech recognition software company and has evolved into a leading reputation operating system that helps global brands understand and influence the digital ecosystem.

As CEO and Co-Founder of Terakeet, Mac has provided the strategic vision to steer the company in the right direction as digital technology continues to evolve. His leadership has been instrumental in helping Terakeet develop trusted relationships with the world’s largest brands.

This experience has taught him that brand reputation is rooted in information accuracy and brand perception. And to achieve success in brand reputation, he has surrounded himself with industry experts in SEO, Generative Engine Optimization (GEO) and digital reputation strategy.

A road between red, green, and yellow trees
Exterior of Terakeet office building

Sections

Mac Cummings and Pat Danial smile and talk while walking down a city street

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How Terakeet Strengthens Brand Reputations

Enterprise brands, leaders, and public figures are responsible for ensuring their digital reputations accurately reflect their values and encourage brand trust. It is a crucial aspect of operating in a digital environment, where search, social media, and large language models (LLMs) represent reality for most stakeholders.

As the reputation operating system for global enterprises, Terakeet’s work today involves strengthening the right messages, identifying risks early, and ensuring reputation protection and recovery in the event of a digital media threat. It goes beyond reputation repair. Terakeet builds and executes a durable reputation defense strategy layer across digital platforms. Through strategic, technical, and content optimizations, Terakeet’s team supports greater online control and ensures that your brand’s story is fairly represented across the landscape.

Woman and man smiling, looking at computer

02

Why Making an Impact in the AI Era Matters

Mac believes that brands deserve to tell their own stories, and in the AI era, stories are told online. As Terakeet’s CEO, he relies on a combination of strategic vision, industry-leading technology, and the power of human innovation to help brands navigate the evolving internet landscape.

However, the digital landscape is not just Google anymore. AI search optimization, including GEO and AI visibility, is also a technical priority as the media landscape continues to evolve. The result of this work is to strengthen stakeholder confidence and build lasting legacies in high-stakes digital environments.

Eras of digital disruption like this are familiar to Mac. He has decades of experience leading business ventures through similar times of technological advancement. This gave him the leadership experience necessary to understand what is required to succeed in today’s evolving digital landscape.

He has assembled a team of experts in digital storytelling, technical SEO, GEO, data analysis, and generative AI to craft customized, confidential strategies designed to maximize narrative control.

Mac Cummings in a red pull over speaks into a mic while adressing Terakeet employees

03

Why Well-Known Brands and Industry Experts Trust Terakeet

Working with Terakeet allows clients to tap into the first-in-class industry expertise that only comes with decades of experience working with global brands. Terakeet’s long-term partnerships with Fortune 500 companies, executives, and public figures, often during high-stakes moments, allow Terakeet to operate as one team with customers.

Terakeet not only interests world-class brands. It also attracts the best talent in the industry. Because of Mac’s leadership and the culture he has created, many industry experts have made their careers at Terakeet, providing the best in organic and AI search optimization. It is this incredible team that delivers for clients and the community at large, including creating the non-profit Cause for the Cuse to help Syracuse city schools. In addition to Cause For The Cuse, Terakeet supports Blood Cancer United, formerly the Leukemia & Lymphoma Society, and the Boys & Girls Clubs of Syracuse.

Terakeet employee in Terakeet logo shirts works at a desk with several monitors
Two Terakeet employees brainstorm in front of a clear board with sticky notes

04

Awards for Terakeet

Terakeet has consistently been recognized for its innovative company culture and industry excellence. More than just awards, they validate Mac’s vision to create an agile, employee-first company.

  • Great Place to Work Certified - (2017-2026)
  • International PR Association Golden World Awards: Reputation and Brand Management Finalist - 2026
  • Digiday: Most Innovative Culture Finalist - 2025, 2026
  • Built In: Best Workplaces - 2025, 2026
  • American Business Awards: Company of the Year (Advertising, Marketing, and Public Relations) - 2024
  • TITAN: Digital Media, Marketing, and Innovation categories - (2021-2023)
  • MarCom: Search Performance and Marketing categories - (2021-2023)
  • Best Company Group’s Best Companies to Work For in New York - (2018-2023)
  • Inc.’s Best Places to Work - 2020, 2021
  • Fortune’s Best Places to Work in New York - 2017, 2020, 2021
  • Fortune’s Best Small/Medium Business - 2020
  • Digiday: Employer of the Year - 2020
  • Entrepreneur 360: Best Company - 2019